A Big Fish In A Small Pond
To judge a person's ambition, many people will ask the question “Would you rather be a big fish in a small pond, or a small fish in a big pond?”. When it comes to marketing, the answer to this question realistically has to be the first one. By advertising locally you can spend a lot less money than going further and wider. You can also gain the full attention of a smaller number of people, rather than barely registering with thousands. Concrete attention is what you are looking for in a potential customer. This is not a lack of ambition, ...
Being A Face In The Community
The majority of offline marketing must by necessity be done in the local area to be efficient. In this respect, it is beneficial to make yourself as much of a local face as it is possible to be without everyone getting sick of you. Getting your picture in the paper on a regular basis is good. Getting your face in the paper with a headline above it saying “Local Blowhard Puts Nose In Other People's Business Again” might not be so positive. Being a community face is something that need not be hard to achieve. People will be more likely ...
Speaking Frankly…
If you were to ask a hundred consumers what the most annoying thing about marketing was, then it is a safe bet that at least a quarter of them would use the word “lie” in some form. They hate being lied to, and they are less likely to take notice of marketing every time someone tells them a lie. This has led to a cynical market out there which is very difficult to nail down through conventional marketing. If you tell them that something is too good to be true, then they'll believe that it is – and therefore must ...
Internet Marketing 101
Being A Face In The Community
The majority of offline marketing must by necessity be done in the local area to...
Mailing Lists – They’re Not Just For Computers
The term “mailing list” and indeed many variations on the word “mail” have...
Literacy In Marketing – A Dying Art?
One of the most depressing sights in all of marketing is that of a company trying...
Read More Posts From This CategoryOffline Marketing 101
A Big Fish In A Small Pond
To judge a person’s ambition, many people will ask the question “Would you...
Give The Public What They Want
An eternal rule of marketing is “Celebrity sells”. There are various reasons...
All The Fun Of The Fair
Trade fairs have been part of local and regional business for some years now, and...
Read More Posts From This CategoryMarketing your Website
SEO Terminology You Should Know
One of the reasons Search Engine Optimization seems so complex is that it there are so many foreign terms used. In this short article, I’ll list some of the most common terms and will try my best to give you “geek free” definitions. 1. SEO SEO stands for “Search Engine Optimization.” This is a set of techniques and processes... [Read more of this article]
SEO Tips For Small Business Owners
While there are a variety of methods to improve targeted internet site visitors, each and every business owner should look at optimizing their web site for the search engines like google. Instead of placing all of the eggs in one basket, it is finest to drive internet site visitors through numerous sources. This way, it is possible to cast a wider net,... [Read more of this article]
Speaking Frankly…
If you were to ask a hundred consumers what the most annoying thing about marketing was, then it is a safe bet that at least a quarter of them would use the word “lie” in some form. They hate being lied to, and they are less likely to take notice of marketing every time someone tells them a lie. This has led to a cynical market out there which is... [Read more of this article]
Insulting The Competition – Is It Going Too Far?
When you are marketing your company, the one thing you can be absolutely sure of is that you want the public to think of you as the only company they want to come to in your sector. This means putting yourself above the competition, and this in itself can be a tricky proposition. Obviously you have confidence in your company, but you are biased. How... [Read more of this article]
You Snooze, You Lose?
One of the most popular forms of marketing on the Internet is known as “viral” marketing. If you are not already aware of this, it is a form of marketing which involves placing advertisements on the Internet and creating a buzz around them by targeting them in a way which makes it almost impossible to avoid noticing them. Whether it is in the form... [Read more of this article]
The Perils Of A Big-Hitting Strategy
Many companies who are looking to make themselves more prominent in the public eye will go for a big-hitting strategy. Although it is expensive and maybe a risky strategy, they will buy TV time and record an advertisement to be shown on a local or regional station. Alternatively they may take out a full page ad in a newspaper or place short, repeated... [Read more of this article]
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